Brand Digital Manager/Director (F/M) | ZQ/2569/W
|Secteur :||Luxe, Distribution Sélective|
|Rémun. :||EUR à négocier||Métier :||Marketing / Marketing digital, Social Media, Top Management|
Description du poste
Blue-Search Conseil is an HR and executive search consultancy. It has specialized in the digital sector since its foundation 17 years ago, and supports groups of companies, start-ups and pure players in their expansion and digital transformation processes.
Our client, an international leader in the cosmetics industry, is looking for a:
Brand Digital Manager/Director (F/M)
For one of their top selling brands, to lead the brand’s online presence.
Under the responsibility of the brand CMO, the Brand Digital Manager/Director is responsible for strategy development and oversight of digital marketing, social media, search, consumer engagement, media production, E-Commerce, and Content planning.
The successful Brand Digital Manager/Director will:
- Oversee the Social Media implementation , defining guidelines and editorial calendar, build and execute global and local social media paid campaigns
- Design and conduct local adaptation of iMedia production for all initiatives
- Manage SEO and SEM (Google and Youtube ads) strategy, in collaboration with media agency
- Track and analyze websites traffic and e-sampling campaigns with relevant KPIs , implement newsletter strategy, manage website content and design
- Develop eCommerce strategy for the brand across all initiatives, together with additional e-retailer relevant content. Track and analyze performance, provide recommendations to enhance brand visibility.
- Manage content planning strategy, in collaboration with media agency and multifunctional team
- Liaise with local markets
- 7-10 years of experience in brand digital management
- Expertise in online marketing, social media, traffic acquisition, eCommerce, and content marketing
- Strong project management skills with an ability to influence and communicate effectively at all levels
- Excellent ability to work in a fast-paced and demanding international environment
- Customer focused orientation
- Solid experience in the cosmetic and beauty industry
- International experience appreciated
Are you interested in this opportunity? Submit your application to Blue Search Conseil :