International E-commerce & Digital Director (M/F)
Ref: AMX/3702
Position based in Lyon, France
My client is a French brand specializing in dermo-cosmetic products, now aiming to expand its e-commerce sales channel internationally (North America, UK, Asia…) with an omnichannel vision.
In this context of strong growth, a new role has been created: International E-commerce & Digital Director (M/F), reporting directly to one of the founders.
I’m looking for a seasoned professional (10–15 years of experience) with a proven track record in launching international B2C e-commerce markets, within an omnichannel model and in a high value-added product environment.
You bring both strategic vision and a hands-on approach, capable of executing with the support of a small team.
You have worked outside of France and/or have developed the e-business of a specific country or region; you have a solid understanding of European and North American markets.
You are a person of conviction, with a clear vision and a results-oriented mindset; but you also possess the empathy and listening skills necessary to adapt to the company culture and work effectively across functions.
Fluent English is required.
Your Key Responsibilities
Global E-commerce & Digital Strategy:
You will lead the brand’s digital and e-commerce strategy across all markets, both in France and internationally.
You will be responsible for the development and performance (traffic, conversion rate, average basket, etc.) of online sales through proprietary platforms (B2C), marketplaces, and distributor partners.
You will ensure an optimal customer experience and maximize brand visibility within the sector, adapting the company’s strategy to each market’s local specifics.
Digital Marketing & Customer Acquisition:
In collaboration with external partners, you will lead online advertising campaigns based on acquisition, conversion, and retention strategies that you define.
You will track key performance indicators (KPIs), report results to management, analyze e-commerce performance, and suggest optimization plans based on available resources and market trends.
Team Management & Cross-functional Collaboration:
The digital team currently consists of two people; you will continue to build and develop this team to meet growth and market expansion objectives.
Cross-functionally, you will work closely with marketing, communications, and international teams to ensure alignment and consistency across all digital initiatives.
Interested?
If this opportunity interests you, don’t hesitate to submit your application by clicking on the “Apply” button.